PandaCodeGen
+1 (302) 250-4340

info@pandacodegen.com

In-House BrandE-Commerce + Operations Platform

Panda Patches.
$38K/mo. $25 in tooling.

WordPress couldn't handle a pricing matrix with thousands of combinations. Customers waited 24+ hours for a quote. We rebuilt the entire business: custom storefront with real-time pricing, plus a complete ops platform replacing CRM, spreadsheets, and attendance tracking.

$38K+
Monthly Revenue
powered by $25/mo in tooling
$0/mo
Platform Fees
was $200+ across 3 tools
7 → 1
Tools Replaced
CRM · ops · store · tracking
13+
Product Types
each with dynamic pricing
The Problem

WordPress couldn't quote a price.

The Pricing Ceiling

Custom patches aren't a simple product. Every order depends on: patch type (9 options), size dimensions, quantity tier, backing choice, and border type. That's thousands of price combinations. WordPress + WooCommerce had no way to calculate this dynamically. Every customer submitted a form and waited 24+ hours for a manual quote.

7 Disconnected Tools

The business ran on: WordPress for the store, a separate CRM, Google Sheets for order tracking, a spreadsheet for attendance, and WhatsApp for team updates. 7 team members touching 5 different tools with zero real-time sync. Every status update was a manual message.

Tool Being Replaced
Cost
Problem
WordPress + WooCommerce
$80/mo
Couldn't handle the pricing matrix, manual quotes only
Separate CRM (HubSpot/Zoho)
$50/mo
No integration with orders, duplicate data entry
Google Sheets / spreadsheets
Free but 10hrs/wk
7 team members, zero real-time visibility, version conflicts
Manual attendance tracker
$30/mo
Clock in/out via WhatsApp messages
Chat tool for order updates
$40/mo
WhatsApp chains to update team on order status
Solution, Storefront

Real-time pricing. No waiting, no quotes.

We rebuilt the entire customer-facing side in Next.js with a real-time pricing engine. Customers select their patch type, enter dimensions, pick quantity and options, and the price updates instantly. No forms. No waiting. The quote is the checkout.

9Patch Types

Embroidered, Woven, PVC, Chenille, Leather, Silicone, Printed, Sequin, 3D

4Additional Products

Lapel Pins, Challenge Coins, Keychains, PVC Shoe Charms

3Backing Options

Iron-On, Velcro, Peel & Stick

2Border Types

Merrowed, Hot-Cut

Size Tiers

Custom dimensions with real-time price update

8+Quantity Breaks

Volume discounts auto-calculated per order

The pricing engine calculates live

9 patch types × custom dimensions × 8+ quantity tiers × 3 backing options × 2 border types = thousands of price combinations. All calculated client-side with a custom TypeScript pricing engine. Zero API calls per keystroke. Response time: <5ms.

Solution, Operations

One platform. 7 tools gone.

We built a private Supabase-backed ops portal that replaced the CRM, Google Sheets, attendance tracker, and WhatsApp update chains. 7 team members. One platform. Every change logged with a timestamp and author.

Order Pipeline

Every order from storefront to production to fulfillment in one real-time view. Status updates trigger automatically.

Sales Agent Dashboard

7 sales reps tracked individually. Revenue, conversion rate, quote volume, and response time per agent.

Employee Clock In/Out

Replaced WhatsApp updates. Timestamped, geofenced clock-in system with automated payroll export.

Role-Based Access

Admins see everything. Sales agents see their pipeline only. Production sees pending orders. Zero data leakage.

Team Performance

Every change is logged. Manager sees who updated what, when. Full audit trail for accountability.

Single Source of Truth

One Supabase database feeds the storefront, ops portal, and admin panel. No duplicate entries, ever.

Tech Stack

Enterprise architecture. Startup cost.

Total monthly cost including all services, databases, and AI tools: under $25. Hosted on Vercel's free tier.

Next.js 14+
Frontend & API routes
TypeScript
Type safety
Tailwind CSS
Styling
Sanity CMS
Content management
Supabase
Ops database + auth
Upstash Redis
Rate limiting + cache
Stripe
Credit card payments
PayPal
Alternative checkout
Klarna
Buy now, pay later
Afterpay
Installment payments
Apple Pay
1-tap mobile checkout
Vercel
Hosting + CDN
Results

What changed after launch.

Customers waited 24+ hours for a manual quote

Customers see the price instantly. Self-serve checkout.

$200+/mo across 3 separate tools + hosting

Under $25/mo total. CRM, ops, store, and hosting.

7 disconnected tools, constant WhatsApp updates

1 platform. All 7 team members on the same real-time data.

WordPress pricing ceiling blocked growth

$38K+/mo revenue. Pricing engine scales to any complexity.

Attendance tracked via WhatsApp messages

Timestamped clock in/out with payroll export.

No visibility into sales agent performance

Per-agent revenue, conversion rate, and response time tracked live.

Full Scope

Everything that was built.

9 product category pages (embroidered, woven, PVC, chenille, leather, silicone, printed, sequin, 3D)
4 additional product pages (lapel pins, challenge coins, keychains, PVC shoe charms)
Real-time pricing calculator with all dimensions
Stripe, PayPal, Cash App, Apple Pay, Klarna, Afterpay integrations
Sanity CMS, content editors manage everything without code
Blog system with 50+ post capacity (dynamic + SEO-optimized)
Order confirmation emails + customer order history
File upload for custom design mockups
Supabase ops portal, order pipeline with real-time status
Sales agent dashboards, 7 individual performance views
Employee clock in/out with role-based access
Full audit log, every change timestamped and attributed
100% mobile responsive with touch-optimized UI
Lighthouse 90+ on all core web vitals
Related Services

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