The Journal
Insights from the Engine Room.
Technical guides on Next.js, WordPress migration, e-commerce performance, and web speed, written by the engineers who build it.
Showing 24 of 24 articles
SEO
3×
More revenue from speed
Mar 9·10 min read
How Website Speed Affects SEO Rankings in 2026 (With Real Data)
Read Analysis
E-Commerce
AI
No website visit required
Feb 21·12 min read
Customers Can Now Buy Inside Google Without Ever Seeing Your Website. Is Your Store Ready?
Read Analysis
Performance
5×
Faster than WordPress
Dec 28·6 min read
Is Elementor Killing Your Google Rankings? We Audited 500 Sites. The Results Are Brutal.
Read Analysis
Comparison
$4,700
Saved yearly vs Webflow
Mar 18·10 min read
Why Your Webflow Site Is Costing You More Than You Think
Read Analysis
E-Commerce
$75K
Lost revenue every year
Feb 10·8 min read
Your Shopify Store Is Costing You $75K/Year in Lost Sales (Here's the Math)
Read Analysis
Conversion
1.2%
Avg Shopify store CVR
Feb 11·9 min read
Low Shopify Conversion Rate? Speed Is Killing Your Sales
Read Analysis
Performance
$0
Monthly hosting cost
Mar 13·9 min read
How We Host Client Websites for Free ($0/Month) With Vercel
Read Analysis
WordPress
3.8s
Average WordPress load time
Mar 11·10 min read
How to Migrate WordPress to Next.js Without Losing SEO
Read Analysis
Shopify
1.2%
Avg Shopify store CVR
Mar 7·9 min read
Shopify Dawn Theme Slow? Here's Exactly Why (and the Real Fix)
Read Analysis
Agency
40+
Agencies we partner with
Mar 6·10 min read
For Agencies: How to Offer Custom Web Development Without Hiring a Dev Team
Read Analysis
Comparison
5×
Faster than WordPress
Mar 4·11 min read
Why We Chose Next.js Over WordPress for Every New Client in 2026
Read Analysis
Cost Analysis
$2,300
Monthly you pay Shopify
Feb 20·12 min read
WordPress vs Custom Code: The Real Cost Comparison Over 3 Years
Read Analysis
Security
100K+
Sites exposed to takeover
Feb 19·9 min read
WordPress AI Security Risk: 100K+ Sites Exposed Through Plugin Vulnerabilities
Read Analysis
Performance
100
Perfect Speed Score
Feb 17·12 min read
Google Is Penalizing Your Slow Site. Here's How We Hit 100/100 PageSpeed on Every Build.
Read Analysis
Performance
3.8s
Average WordPress load time
Feb 17·10 min read
How to Fix a Slow WordPress Site (8 Ways That Actually Work)
Read Analysis
Traffic Growth
3×
More revenue from speed
Feb 15·11 min read
Why Your Competitor Outranks You on Google (And Pays Less for Hosting)
Read Analysis
Traffic Growth
80%
Traffic lost after penalty
Feb 7·7 min read
Why Is My WordPress Site Losing Traffic? (The Speed Tax You're Paying)
Read Analysis
E-Commerce
$2,300
Monthly you pay Shopify
Feb 6·9 min read
Shopify Plus Still Slow? Why $2,300/mo Doesn't Fix Your Core Web Vitals
Read Analysis
Performance
$75K
Lost to plugin slowdowns
Feb 5·10 min read
WordPress Slow? Your Plugins Are Killing Speed (And Costing You Customers)
Read Analysis
Cost Analysis
3.8s
WordPress average load time
Jan 15·8 min read
Why WordPress Is a Waste of Money in 2026
Read Analysis
E-Commerce
100
Perfect Speed Score
Jan 10·12 min read
Your Shopify Store Loads in 4 Seconds. We Got It to 0.8. Here's Exactly How.
Read Analysis