Work / Sleek Jackets / Concept build
Sleek Jackets
An outerwear store, in private preview.
A product-led storefront for leather outerwear. Purchases are not live yet, and the store says so on every page. Whether it becomes a founder-owned brand or a client-run store is still undecided, so we show it as a concept build.
- Project
- Outerwear storefront
- Status
- Private preview; purchases are not live
- Relationship
- Concept build, not client work
An outerwear store, in private preview.
A storefront that lets
the product lead.
The storefront a shopper lands on, and the collection behind it.
01 / Storefront
Product first, from the first screen.
The homepage opens on a carousel of jackets, then a short curated edit, then a closer look at one design.
The Core Edit shows four lambskin jackets with their prices. “Character is in the details” takes one jacket, the Blake Harrington, apart: collar, zip front, leather, lining and fit.
Outerwear sells on material and fit, so the page gives the product room instead of a crowded grid.
Homepage
The collection is the first thing a visitor sees.
The Core Edit
Four jackets, each with its style, material and price.
A closer look
One design explained piece by piece.
02 / Collection
A full catalogue, filtered by style.
Collection pages for men and women, filtered by style (biker, bomber, Harrington, varsity, coats) and sortable.
The men's collection lists 126 pieces. The banner at the top of every page reads “Private preview, Purchases are not live”.
Checkout and payments come with a launch decision. The catalogue and product pages are built.
Outerwear for him
Style filters and sorting across the whole catalogue.
Built as far as a launch decision: catalogue and product pages done, checkout waiting on it.
Launching a product storefront?
Tell us what you're selling and how many products you'll start with, and we'll help you work out whether a custom store or a platform fits better.