Website Migration Guides

This cluster covers the parts of a migration that are the same regardless of which platform you are leaving. The platform-specific guides live in their own hubs; what follows applies to all of them.

The fear that stops most migrations is losing search visibility, and it is a reasonable fear, because it happens. It happens for identifiable reasons though, and nearly all of them are process failures rather than technology ones: URLs that changed without redirects, content that was quietly dropped during the rebuild, metadata that was never carried across, a cutover nobody monitored afterwards. Each of those is preventable with an inventory taken before the work starts.

So the guides here are organised around that inventory. Every URL that currently exists and receives traffic. Every redirect the old site already serves, because chained and broken ones are inherited. Content, metadata, and structured data as they stand today. What integrations write to the site and what reads from it.

Being straightforward about the limits: careful process reduces avoidable risk and does not guarantee an outcome. Search results are controlled by search engines, rankings move for reasons unrelated to any migration, and any provider claiming otherwise is describing something they do not control.

For a specific site, our migration service covers how the inventory, cutover, and post-launch monitoring are scoped.