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PandaCodeGen

9 guides

Ecommerce Strategy and Ad Tracking Guides

This hub covers two things that are usually treated as separate departments and are almost always the same person's problem: how the storefront is built, and whether you can trust what it reports.

On architecture, the recurring question is headless, which gets discussed as a tier rather than a trade. Decoupling the storefront from the commerce backend gives you control over rendering, payload, and integration; it also gives you a frontend to maintain that a hosted theme was maintaining for you. Worth it for some catalogues, clearly not for others, and the guides here try to say which is which rather than recommending it generally.

On measurement, the problem most stores actually have is that the ad platform, the analytics tool, and the actual order count all disagree, and the gaps widened as browser tracking restrictions tightened. Server-side event forwarding is the usual response, and the guides cover what it involves and what it costs to set up. It is worth being clear that it changes how events are collected and attributed, which is not the same as changing how many orders happen.

The link between the two halves is that both are measurement problems before they are engineering problems. Use your own baseline; published conversion statistics were measured on someone else's traffic and cannot tell you what yours is doing.

For a store where the architecture decision is already made, our commerce engineering service covers the build scope.

PandaCodeGen builds from $1,500 at a fixed price agreed before work starts, has no minimum project size, and the source code, design files and production accounts are yours at the end.

Topic introduction written by Hassan Jamal, Lead Engineer, from the scoping and handover work behind these guides. How claims here are sourced, dated and corrected is set out in our editorial policy.

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These guides describe the decision. If you have made it and want the work scoped against your own site, the commercial terms, acceptance criteria, and exclusions are on one page.

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