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Welcome to our notebook. Explore guides, comparisons and lessons from building websites, online stores and the systems behind them. Pick a topic, or see what catches your eye.

Browse topics / Ecommerce & Tracking

9 guides / Ecommerce & Tracking · Most recently updated first

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Ecommerce & Tracking

E-Commerce · 15 min · Updated 2026-10-09

What Is Headless Commerce? A 2026 Store Owner Guide

Understand headless commerce architecture, Shopify and Medusa options, performance evidence, cost, operating tradeoffs and when a custom storefront is justified.

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Measurement · 14 min · Updated 2026-10-08

Meta Ad Tracking Not Working? A 2026 Diagnostic Guide

A consent-aware method for reconciling orders and Meta events, debugging browser and server delivery, and preventing duplicate events.

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Measurement · 18 min · Updated 2026-10-08

Meta Conversions API Setup Cost: A Scope-Based Guide

Plan Meta Conversions API cost from events, systems, consent, matching, deduplication, QA and monitoring, with a carefully labelled Panda Patches screenshot.

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Ad Tracking · 12 min · Updated 2026-10-08

Spending More on Ads but Getting Fewer Orders? Audit Tracking

Reconcile platform events with the system of record, diagnose browser and server coverage, and improve consented measurement without assuming attribution or performance lift.

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WooCommerce · 10 min · Updated 2026-10-08

WooCommerce Low Conversion Rate: Diagnose It Before You Blame Speed

Speed is the usual suspect because it is the easiest thing to have an opinion about. A diagnostic order that finds the funnel stage which actually changed, including the problems WooCommerce creates that no hosted platform does.

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Research · 10 min · Updated 2026-10-08

Which Website Builders Can Actually Go Headless in 2026

Compare Shopify, WooCommerce, Wix, Webflow, Squarespace and GoHighLevel by content APIs, checkout, authentication and the limits to test before choosing a custom frontend.

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E-Commerce · 12 min · Updated 2026-10-08

Google Universal Commerce Protocol: Store Readiness in 2026

What UCP is, what Google currently documents for direct buying, what remains access-dependent and how merchants can prepare.

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Shopify · 11 min · Updated 2026-10-08

Slow Shopify Store Losing Sales? Build an Evidence Model

Join route-level field performance to your funnel, build bounded opportunity scenarios, test the least disruptive remedy and separate measured outcomes from assumptions.

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Shopify · 16 min · Updated 2026-10-08

Low Shopify Conversion Rate? Measure Speed in the Funnel

Segment the Shopify funnel by route, device, traffic source, and field performance before attributing conversion changes to speed or choosing a rebuild.

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